How to Generate/Capture a Facebook Lead 2021?

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Read carefully this blog for Generate/Capture a Facebook Lead. As a social media platform, Facebook has immensely evolved over the past few years with 1.8 billion users worldwide. As a result, a lot of marketers now believe that Facebook is not just a way of staying connected to friends or relatives. It acts as an important tool for all kinds of businesses, big or small. 

There are no second thoughts about the fact that Facebook can attract new audiences you may otherwise not be able to reach. Not to mention, Facebook helps in finding people easily, supports the content created by you, builds a community, while also developing a powerful brand identity. 

But how does Facebook help in Generate/Capture a Facebook Lead?

Attracting leads through Facebook can turn the potential customers into paying customers which eventually is good for a brand. However, capturing leads on Facebook is not a cakewalk, and many marketers may still be doing it wrong. This will result in them losing a substantial number of potential customers. 

In this article, we are guiding you on how you can generate/capture a Facebook lead, and boost your brand awareness among your followers. 

But before we move further, let us first understand the meaning of a Facebook lead. A lead is basically an individual who has shown some interest in your product or service by providing you their details. A lead can give out their information in various ways such as by filling a form, completing a survey, or asking for a demo. 

Types of Leads That Can be Captured on Facebook 

  1. Direct Leads – A direct lead is generated by sharing a post (content) that links back on a brand’s website. Then consumers give their information in exchange for a deal/offer like a coupon, ebook, infographic, etc. You will usually see this type of lead on a landing page created for that particular offer. 
  1. Indirect Leads – These are generated by utilizing Facebook on the road to conversion. For instance, if you share a blog with a call to action to a landing page beneath your post, your previous Facebook share will lead your visitors to the landing page. 

Ways to Generate/Capture a Facebook Lead

1. Share Blog Posts that Generate Maximum Leads 

A highly effective way to generate/capture a Facebook lead is by posting a blog post that generates the maximum number of leads. 

Share Blog Posts that Generate Maximum Leads 

The title of your post must intrigue your audience in such a way that they immediately click on it. Once they click on the post, they will see a call to action in it, which is usually located in the introduction –  that describes a solution to their problem or something they would like to know more about. 

2. Post Landing Pages for Various Offers 

Another great way to generate/capture a Facebook lead is by diverting your visitors to a landing page that contains an offer. And you must include a catchy image while doing this so that it is pulled to your Facebook post. 

In order to ensure that the correct image from your blog post gets pulled by Facebook, you will be required to optimize the size of the image and add the right open graph tags to your site. 

Post Landing Pages for Various Offers 

Additionally, make sure that your viewers clearly understand where you are trying to send them as they might get confused if they click on a blog post and are required to fill a form. 

3. Add Videos for Generating Leads

There has seen a massive fall from 52% in 2016 to almost 5.2% in 2020 in Facebook’s organic reach. A major reason for this is the change in Facebook’s algorithm. Therefore, marketers have now understood that without creating videos it is impossible to reach their target audience and improve engagement. 

Facebook’s current algorithm supports video content. Consequently, the average engagement rate of the video posts reaches 0.26% which is much higher than the engagement rate of other types of posts. So, if you are trying to improve generate/capture a Facebook lead, you must include videos on your page in order to promote your content in an effective way. 

Add Videos for Generating Leads

Essence Studios lists out some of the best video editing softwares to make it easier for you to create engaging videos for your audience.  You can also create and share Explainer videos on your Facebook Page to promote your products or services. 

4. Add Links to Landing Pages in the Image Captions

The use of visuals is quite beneficial for Facebook marketing as Facebook posts with images & videos have a higher engagement rate than the ones without images. 

As a marketer, if you wish to turn this engagement rate into profitable leads, you must add links to your brand’s website in the text description of your images. This can be easily done in the description section of your profile picture or cover image. 

Add Links to Landing Pages in the Image Captions

Even if it’s a blog post, a link of ‘About Us’ will directly take your visitor to your company’s website so that they learn more about you. Don’t forget to shorten the link and add UTM codes so that you can easily track the number of clicks on them. 

5. Add a CTA button/option to your Facebook Page

Another crucial strategy for generate/capture a Facebook lead that as a marketer you mustn’t miss out on is to add a CTA button to your page. 

In 2014, Facebook introduced a feature to its Business Page letting users add a simple call-to-action button at the top of their Pages. Call-to-action is an easy and powerful way to drive traffic to your company’s website which consists of landing pages, forms, contact sheets, etc. 

Most of the marketers keep the same CTA button for weeks, but we suggest you up to your marketing game by switching that button along with the web pages it is linked to. This will match your brand’s and team’s goals with the campaigns you are running during that time. 

6. Run a Contest or Giveaway for your Audience

People, in general, enjoy playing contests or giveaways. Holding contests/giveaways helps marketers to learn a lot about their audience, besides engaging them and driving traffic to the website. And all this results in lead generation. 

In order to generate/capture a Facebook lead, you are required to post something which has an attractive video or image, a precise & compelling copy, as well as a link to your giveaway so that your visitors can enter the details in the lead forms. 

7. Pin posts for Lead Generation Offers to the top of your Facebook Feed

Pinning posts that link to various offers at the top of your Facebook Page’s Timeline also generate leads. The posts you pin stay for up to 7 days at the top of your Facebook feed and then return to its date of publishing on your Timeline. 

There’s a ‘pinned post’ marker on the top of your pinned post which allows you to identify it. Whichever post you decide to pin must be important for your audience and relevant to your business goals. 

Facebook allows you to pin any kind of post, be it an image, a video to text, or even live videos. When a Facebook Live video is pinned, it shows up on the top of the profile with the entire recording and indicates that your Page was Life at some point. 

8. Create a Facebook Event 

Webinars also work great in generate/capture a Facebook lead. While marketers know that they can promote their webinar’s sign-up form by publishing it on their business’ page. They can also inform their audience by creating a Facebook Event with a registration page on their website. 

Once someone is invited to a Facebook Event, he/she is further encouraged to register separately, which turns them into a lead.  Therefore, if we talk about attracting new audiences, Facebook Events work excellent as they are more visible than the normal posts on a feed. 

Not to mention, Facebook also came up with new features for businesses to promote their various events and check their performance. For instance, marketers can create ads for the mobile & desktop News Feed for increasing awareness about events as well as drive conversion. 

Moreover, if you conduct Webinars & Events more often, you can make use of the Events tab on your Facebook profile to share among your followers in just a single view. This way people checking your Page can quickly scroll through your upcoming webinars or events. 

9. Extend your Reach by Running Targeted Ads 

Marketers can reach their new audience by running a targeted ad campaign on Facebook as it hugely helps in lead generation. 

This is possible through Facebook’s excellent targeting options which allow marketers to target consumers based on their locality, gender, age, interests, as well as their activities off Facebook. 

Essentially, there are 3 types of formats for Facebook Ads which mainly differ in terms of ad placement, image size, and the amount of text written on these. 

  • Boosted Post –  Through Boosted Posts, marketers can achieve better reach. Though these posts appear organically to a lot of users, in order to reach a large audience, you are required to press ‘Boost’. The ‘Boost’ option is only visible to the admin of the Page. 
  • Right-hand Column Ads –  This is one of the most used ad placement methods for turning a visitor into a Facebook lead. These types of ads mostly appear on the right-hand side of the News Feed. 
  • News Feed Ads –  This is a kind of native advertising and shows in a News Feed of a Page. These are a part of a strategy known as ‘Dark Posts’ which signifies utilizing News Feed-style ads which are not posted to the News Feed of your Facebook Page. Although these types of ads are expensive, they deliver a higher engagement rate than Right-Hand Column Ads. 

10. Generate Leads by Asking for Feedback on your Products/Services

Asking for inputs/feedback from your audience about your products is another good way to generate/capture a Facebook lead. In this method, you solve two purposes with a single solution by asking for feedback on your products or services and then linking your audience to a landing page where they could try your product for free. You encourage your consumers to sign-up by sending them to your landing page

However, the downside of this strategy is that the marketers open the floodgates for negative comments, so it’s important for them to be selective about the products/tools they post for feedback. 

Marketers must ensure they post about the products/services they are proud of and ready to get inputs for. Also, assign 1-2 people the responsibility to reply to the comments, be it positive or negative. 

Remember to respond as quickly as possible to any negative feedback while showing your customers that you care about their opinions. If a customer complains about a certain product, always use the ‘Customer is Right’ approach and apologize for it. 

Not just this, show appreciation for your customer’s feedback and ask them how you can help solve their problem. Finally, actually helping them will help you win your customer’s trust. 

Conclusion 

We hope that the above methods help you generate/capture a Facebook lead. However, you must remember that Facebook is constantly evolving and changing. While the ideas will definitely lead to a successful business, there’s no harm in testing each of these for your audience. 

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